Food packaging has come a long way in recent years, with advancements in technology and materials leading to new and exciting ways to connect with your customers through your packaging. While sustainable and personalised packaging remain the main focuses of the industry, there are a few new trends to look out for!
In this blog post, we'll be exploring the top 5 food packaging trends for 2023. From recyclable materials to interactive packaging, we'll take a look at the latest innovations and what this means for the future of the industry. Whether you're a consumer, a manufacturer or a supplier, this post will give you some valuable insight into the trends to watch in the coming year.
The trend of using less food packaging is becoming increasingly popular as customers become more aware of waste and the environmental impact of packaging. This year, companies need to look for ways to reduce the amount of packaging they use, while still maintaining the safety, quality and aesthetic of their products; this can be achieved through the use of more efficient packaging designs.
Using less packaging is a great solution to becoming more sustainable and eco-friendly to meet the needs of customers.
Minimalistic packaging is a trend that continues to grow in popularity. In a world full of colours, fonts, graphics and an endless variety of products - simple stands out. Customers are looking for simple, clean packaging designs with a focus on functionality and product visibility. Minimalistic packaging often features a limited colour palette, simple fonts, and clean lines, creating a modern and sophisticated look. This trend is particularly popular in the premium food markets, where customers are looking for a high-end experience.
Minimalist packaging is also cost-effective and much easier to recycle as it features not only minimal fonts and graphics, but also minimal materials. It can help companies to create packaging that is both attractive and memorable, helping to build brand recognition and loyalty. Expect to see more of this trend in 2023.
In the end, takeaway food boxes are made to use for less than an hour yet the impact on the environment is huge.
The food packaging industry is constantly evolving, responding to the changing needs and demands of customers. In 2023, we can expect to see continued growth in these 5 trends as they reflect the increasing focus on sustainability, convenience, and personalisation in the food industry.
